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About us

Creating vacation rental success stories.

BookSmart Properties began with a simple idea: combine smart technology with personalized service. Founded in North Carolina, it now manages vacation homes across several locations, and TurnSmart is the software it built to run them.

175+Properties managed
3,500Guest reviews
15mAverage response time
Our story

Built by the people doing the work.

We didn't set out to build software. We set out to run vacation homes well, for owners and for guests. Off-the-shelf tools kept leaving gaps: the turnover lived in one place, the messages in another, and the owner's numbers in a spreadsheet.

So we built TurnSmart for ourselves. Every feature in it exists because someone on our team needed it on a Saturday in July, and it gets better every week because we use it every day.

Our mission To create better stays & better homes.
What we believe

Three things we won't compromise on.

1

Innovation through data

We use technology and analytics to help owners make better decisions about their homes.

2

Excellence in service

We aim to exceed expectations for owners and guests alike, on every stay.

3

Trust & transparency

We build lasting relationships through clear communication and honest performance reporting.

Team

The team behind TurnSmart.

Dan, founder of BookSmart Properties
DanFounder
Jake, founder of BookSmart Properties
JakeFounder
James, founder of BookSmart Properties
JamesFounder
Stephanie, Head of Product & Applied AI at BookSmart Properties
StephanieHead of Product & Applied AI

See what we built to run it all.

Turnovers, the field app, AI guest messaging, owner reporting and trust accounting, in one place.